No endless ingredient list. No token amounts. Just thoughtfully selected nutrients chosen with fussy eaters in mind.
DHA Omega-3
The one many fussy eaters miss
Current formula: 100 mg DHA Form: Microencapsulated algal DHA
DHA is a long-chain omega-3 fatty acid and an important structural component of the brain and retina.
Why we included it: Oily fish is one of the richest dietary sources of DHA — and often one of the foods selective eaters are least enthusiastic about.
We use algal DHA, giving us a direct source of DHA without using fish oil.
Naturally found in: Salmon, sardines, mackerel, trout and microalgae.
Iron
For growing minds
Current formula: 3–4 mg elemental iron Form: Ferrous bisglycinate
Iron contributes to normal cognitive development in children, normal red blood cell formation and normal oxygen transport around the body.
Why we included it: Children who eat little meat, pulses or iron-fortified foods may have relatively little iron in their diet. Ferrous bisglycinate was chosen as a well-established supplemental form.
Naturally found in: Red meat, poultry, beans, lentils, chickpeas, eggs and fortified cereals.
Vitamin D3
For growing bones
Current formula: 10 µg / 400 IU Form: Cholecalciferol
Vitamin D is needed for the normal growth and development of bones in children and contributes to normal immune function.
Why we included it: Dietary sources of vitamin D are limited, and UK guidance recommends vitamin D supplementation for young children.
Naturally found in: Oily fish and egg yolk, as well as fortified milks and cereals.
Zinc
For immunity & everyday development
Current formula: 3 mg Form: Zinc citrate
Zinc contributes to normal immune function, normal cognitive function, normal DNA synthesis and the maintenance of normal bones.
Why we included it: Important zinc sources such as meat, dairy, eggs, beans, nuts and seeds are often foods that can disappear from a selective eater's diet.
Naturally found in: Meat, cheese, milk, eggs, beans, lentils, nuts and seeds.
Iodine
For growing minds
Current formula: 50 µg Form: Potassium iodide
Iodine contributes to normal cognitive function, normal thyroid hormone production and normal thyroid function.
Why we included it: The major dietary sources include dairy, fish and eggs, meaning intake can become more relevant when children consistently avoid these foods.
Naturally found in: Milk, yoghurt, cheese, fish, eggs and some fortified plant-based alternatives.
Calcium
Current formula: 100 mg Form: Calcium citrate malate
Calcium is needed for the normal growth and development of bones in children.
Why it's there: Children who consume little milk, yoghurt, cheese or fortified alternatives may have lower calcium intakes.
Food sources: Milk, yoghurt, cheese, fortified plant drinks, tofu and some green vegetables.
Vitamin C
Current formula: 25 mg Form: Calcium ascorbate
Vitamin C contributes to normal immune function and importantly increases iron absorption.
That pairing is one reason it makes sense alongside iron in the formula.
Food sources: Berries, oranges, kiwi, peppers, broccoli, tomatoes and potatoes.
Vitamin A
Current formula: 233 µg RE Form: Retinyl palmitate
Vitamin A contributes to normal immune function and the maintenance of normal vision.
Food sources: Eggs and dairy provide preformed vitamin A, while carrots, sweet potatoes and dark green vegetables provide carotenoids that the body can convert to vitamin A.
Vitamin E
Current formula: 3 mg α-TE Form: D-alpha-tocopheryl succinate
Vitamin E contributes to the protection of cells from oxidative stress.
Food sources: Nuts, seeds, vegetable oils, avocado and some green vegetables.
B vitamins
B Vitamins — for energy and everyday development Our blend of B1, B2, B3, B5, B6, folate and B12 helps support normal energy metabolism, nervous-system function and healthy blood formation — important foundations for growing children.
